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WRSW and Willie have been a huge asset to our company. Working with Dan Daggett and the whole staff is always a pleasure. They are very down to earth and willing to help in anyway they can. We started out just doing radio occasionally but soon went to a set monthly schedule. We have experimented with other radio stations but did not get near the response (they were promptly dropped) that we do with WRSW and Willie.
Radio advertising is a permanent part of our advertising buget and I would highly recommend WRSW and Willie to any business owner who is looking to expand thier business.
Rob Edling Robs Carpet Care

“R&B Car Company has been advertising with WRSW-FM in Warsaw since 2004, when we started with two stores. Since then, we have expanded to five stores, and continue to advertise with great success on WRSW-FM, Willie 103.5-FM, and ESPN-1480.
We have been greatly pleased with the Community Outreach programs through Lake City Radio, such as Toys For Tots, Hurricane Katrina Relief, and many others. R&B Car Company highly recommends Lake City Radio to area businesses looking to advertise in Kosciusko County, and throughout Northern Indiana.”
Chad Laughlin R & B Car Company
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“Advertising with the Lake City Radio stations has definitely made the community much more aware of the importance of protecting their vehicles. We at Ziebart appreciate their dedication and professionalism in improving our industry. Michael Rees has helped instruct and educate our staff on the importance and direction of a marketing strategy that has been very effective. Ziebart Superstore of Warsaw highly recommends Lake City Radio for awareness and growth.”
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We have been advertising with Lake City Radio for over 20 years, and the results we get are second to none. The complete staff at Lake City Radio are extremely personable, helpful and effecient.
John Brooks - General Manager Lakeside Chevrolet
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Since I was born in 1948, I have listened to our local WRSW 107.3 from the beginning and still listen today! Lake City Radio covers all the bases with WRSW, ESPN 1480 and Willie 103.5. As owners of Ace Hardware of Warsaw, my wife Bambi and I are confident that our message is heard.
Jim & Bambi Maze- Ace Hardware of Warsaw
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Each month our Pharmacy takes an idea and tries to turn it into a 60 second radio spot promoting some service or product our business provides. Putting this together so that the spot is actually effective is a formidable task. I cannot imagine taking on this challenge without the help of Roger Grossman and all his equipment. He takes my loosely connected thoughts and turns them into a clear and concise commercial. Amazing!
Bill Winn - Pillbox Pharmacy
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“Lake City Radio created a unique opportunity for us to advertise our practice and position ourselves as a resource for the community. Because of our partnership with Lake City Radio, we have gained a number of new clients that we wouldn’t have reached through other forms of advertising.”
Miner & Lemon, Attorneys At Law
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We use the Lake City Radio stations because of the reach they provide in attracting the agricultural community in one of our key agricultural areas in the state of Indiana. They also make the process very easy for all of our staff and agencies we work with. We have a network of over 42 stations around the state and the stations of Lake City Radio are the easiest to work with. The orders get aired correctly and the documentation is flawless. Their sale staff is very responsive and ready to help with special requests.
Gary Truitt - Hoosier Ag Today
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At first, I wasn't sure if the listeners on Willie 103.5 were my target audience. Yet, this past year I ran commercials and participated in On-Air 'Give-a-Ways". As a result, traffic increased tremendously through my store. I have found that Willie 103.5 is a quite popular radio station in Koscuisko County, which reaches a large demographic.
Danna Breading Merle Norman Cosmetics and Apparel
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